Business

Medterra CBD pet line expands with new partnership

By Ann Francis –

CBD oil, shown to calm dogs and relieve pain, is manufactured and sold by Medterra in Irvine. / Photo: Courtesy Medterra

Irvine-based Medterra CBD announced that its new partnership with Bentley’s Pet Stuff, one of the leading retailers in the pet space, is expected to facilitate further expansion into the growing pet CBD category. According to the company, Medterra Pets products use pure CBD oil and natural flavors in oils and chews created to calm pets and aid in joint pain relief. The products will now be in all 65 Bentley’s Pet Stuff stores.

“At Bentley’s, we believe that one of the most important ways to show pets how much we care is by feeding them all natural, nutrient-rich foods and methods of relief,” said Lisa Senafe, founder, Bentley’s Pet Stuff. “We appreciate Medterra’s like-minded dedication to pet healthcare, and are excited to be partnering with an innovative CBD brand to provide natural comfort to pets in need.”

Medterra also recently announced an exclusive partnership with Los Angeles-based  Wags & Walks. The organization strives to change the public’s perception of rescue dogs, many of whom are euthanized because of the stigma associated with them. As the official CBD partner of the organization, Medterra will donate product to the organization’s adoption centers.

“We’re proud to collaborate with leading partners who are working to make a positive impact in the pet care sector,” said Jason Dorfman, Vice President, Pets, Medterra CBD. “At Medterra, our mission is to help everyone in the world enjoy a life well lived, and that includes our furry family members.”

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