KIA Motors’ corporate philanthropy focused on youth homelessness

By Ann Frances –

Kia Motors Donates $1 Million to “Yards Against Homelessness” Charity Partners

As part of its Yards Against Homelessness Super Bowl campaign, Kia Motor’s on March 4 presented Covenant House, a nonprofit that aids homeless youth, with a $450,000 check. Stand Up for Kids and Positive Tomorrows, both will also receive donations from the Irvine-based auto manufacturer.

Kia Motors is fulfilling its Super Bowl campaign promise to donate $1,000 for every yard gained to its three charity partners, all of which support children and youth with shelter and other resources to keep them off the streets and to end youth homelessness.

While total yards gained in this year’s Super Bowl were 748, the company increased its contribution to $1 million.

“Covenant House, StandUp for Kids and Positive Tomorrows provide empowering and life-saving services and Kia is proud to present these important organizations with the funds generated by our Yards Against Homelessness initiative,” said Russell Wager, director, marketing operations, Kia Motors America. “While one million dollars is not enough to end the issue of youth homelessness, it represents a positive step towards the solution. With the homeless youth population in the U.S. estimated at a staggering 4.2 million, it is vital that we do all we can to help end this crisis once and for all.”

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