By Ann Frances –
Irvine-based Yogurtland, with 280 frozen yogurt locations around the globe, today revealed its plans to launch a new fast-casual concept in Huntington Beach in November. The new brand, called Holsom, expands Yogurtland’s make-it-yourself concept beyond frozen yogurt and into a new area, still with the highly customizable menu options the chain is noted for.
“For our guests, coming to Yogurtland has always been about the experience. Holsom by Yogurtland will differentiate itself from the sea of fast casual brands by extending the Yogurtland experience of customizing unique creations beyond frozen yogurt to bowls, toast and beverages,” said Sam Yoon, Senior Vice President of Yogurtland, in a statement. “Our team has been working hard to develop this fantastic concept designed to offer high quality, approachable, gourmet food options at a value-driven price to be experienced in a uniquely Yogurtland way. We’re extremely excited to introduce the community to the new expanded dining experience that will allow our guests to indulge their creativity and create flavors that are as unique as themselves.”
The new eatery’s unique menu will include a mix of savory and sweet selections. Among the savory choices are Everything Egg Toast and Roasted Tomato Basil Toast. Made-to-order grain bowls, dubbed “better for you bowls,” will include the Classic, Thai Peanut, Greek and Chipotle Southwest.
Those seeking something sweet can look forward to lots of fresh fruit options that will make up sweet bowls, the company says. They include Strawberry Banana Granola or Peanut Butter with acai and sweetened chia pudding as base options.
Innovative fruit-infused, handcrafted beverages feature options such as Strawberry Lemonade Fresca, Strawberry Mint Sparkler and Pineapple Green Tea.
The company says that plans were underway for the new brand prior to the global pandemic that closed many restaurants. According to a news release, the company says that safety protocols have been implemented so that at launch, the new restaurant will meet all safety guidelines for restaurants, such as contactless ordering and delivery, curbside pick-up and socially distanced patio seating.
The new store is located at 7598 Edinger Ave., Huntington Beach.